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The Asteropreneur

Check out our free, monthly, numbers-centric newsletter that gives Founders and Co-Founders rare and actionable tips along with three pieces of hand-selected content to help you protect and grow your business. Find out what it means to be an Asteropreneur!

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✅ This will help you win

Smart to Restart You arrived alive in 2025, Reader! I hope you're off to a strong start and if not, that's okay. We're not perfect. Today is a great day to restart! Many here had a rough beginning of the year from the Los Angeles wildfires. Aside from lots of smoke and ash in the first few days, my family and I are good here in El Segundo. Not the case for many friends and colleagues. With them in our hearts... let's restart!👇 What's More Important Than Your Sales Pipeline? Here... Take It ⤵️...

You Need To Hear This Greetings Reader! I've been living in 2025 for the last few weeks so this isn't another lame wrap up or Happy Holidays email. You're too busy for that. Instead, I'm going to share something incredibly important with you to take into 2025. Maybe be an uncomfortable pivot for some of you, but you need to consider it... let's get into it!👇 Social Capital: The Currency Of The New Rich Update To My Personal Hub Top Articles For You This Month 🎁 A Gift as·TER·o·pre·NEUR (noun)...

Diversification = Bad? To Reader the Great. If you're wondering why you didn't receive a monthly email from me in October it's because... I didn't send one! I didn't have anything of critical value to send and so I didn't clutter your inbox. We do a lot of things differently around here. That said, this is the November edition of The Asteropreneur. I promise you will gain new ideas if you read it all. So keep reading...👇 Insight on Diversification Coming Soon Top Articles For You This Month...

It's time to map out Q2 (Yes, actually) Howdy Reader! Hope you're feeling good as you wind down September and prepare to enter Q4. (For those of us in a fiscal calendar year, else translate accordingly) I know my readers already have their Q1 2025 mapped out and are now refining that as well as thinking about Q2. This September edition of The Asteropreneur is here to help. Big things below. Let's get into it... 👇 Your 12-Month Budget Sucks A Video That Every Founder Needs to Watch Top...

Business is tough right now Reader, markets are down, sales are down. If you're feeling it too, you are not alone. Almost everyone is. If you've been a reader of my emails for the last several months, you were cautioned and are hopefully strong today. Whatever the scenario, this August edition of The Asteropreneur is here to help. Big things below. Let's get into it... 👇 A Video That Every Founder Needs to Watch Top Articles For You This Month A You're Welcome Gift as·TER·o·pre·NEUR (noun) A...

Enter 2H 2024! You did it, Reader! Congrats on making it through the first half of 2024 and welcome to the July edition of The Asteropreneur, delivering money-centric tips that will help you grow your business, keep more of the cash and build personal wealth... all in under five minutes. Big things below. Let's get into it... 👇 Six Critical Links Help Businesses and Make Money Three Articles Webinars For You This Month A Reminder as·TER·o·pre·NEUR (noun) A growth-focused person who starts and...

It is with excitement... To Reader, the amazing! Welcome to the June edition of The Asteropreneur, delivering money-centric tips that will help you grow your business, keep more of the cash and build personal wealth. Will always make these as concise as can be. Here we go... 👇 This is What Makes a Company Sellable Astero Group = Certified Green Top Three News Articles from the Last Month A Shout Out as·TER·o·pre·NEUR (noun) A growth-focused person who starts and operates a profitable business...

To Reader The Great, Welcome to the April addition of my monthly email for Founders where I share the latest tips and news to benefit your business and your personal finances... all through an accounting lens. Don't miss my latest video and the two freebies below as well. Will always keep these as short as possible. Alright, let's go... 🚀 First of all, I hope your Q1 went as good as or better than planned. Most of our clients saw a strong first quarter. Companies were spending. Carta shared...

Reader the Great, As business owners and leaders, we're both in the home stretch for the year and this email in particular will save you a ton of money, tens of thousands or more, if you follow through on the strategy. Do not skip this. Instead of writing everything out, I made a 49-second video to deliver all the info to you as quickly as possible. There are captions if you can't do audio right now. Please get to work, because time is running out. If you lack the resources or have questions,...

To the wonderful Reader, We're not in a technical recession yet, but if you're trying to rapidly grow your business, get financing or raise VC funds, you probably feel like we're in one already. It has never been more critical of a time to understand your numbers and where you will be in 1, 3, 12, 24 and 36 months. You want all five of those time periods covered; P&L and balance sheet. Imagine for a moment the consequences of not taking action to understand and improve your company's...